UX/UI DESIGNER

Designing digital products that feel clear, useful and human.

I’m Mahsa Ahmadi. I work across user research, interaction design, prototyping and design systems — turning insights into experiences people can understand and use.

Selected work

SELECTED WORK · 2024—2025

Work

A selection of professional and academic product-design work, from early research to tested interfaces.

01 · PROFESSIONAL · INVOLING AB · 2025

WanderHon

AI-driven travel discovery, designed from research through developer handoff.

Over four months as a UX/UI Design Intern, followed by consulting work, I shaped the mobile experience from competitive research and journey mapping to flows, high-fidelity prototypes and a reusable design system. Two rounds of usability testing led to changes including swipe navigation, draggable map overlays, a shorter onboarding path, clearer save feedback and more scannable content.

Product design Mobile Prototyping Usability testing Design system

02 · MASTER THESIS · 2024

HarmonyHome

A roommate-matching concept built around personality, lifestyle and communication styles. I used interviews, competitive research, personas, journey mapping and user flows to shape the experience, then tested the interface and refined saving, navigation, personalized content and social features. The concept also included language selection and a high-contrast mode.

UX research Product design Usability testing Accessibility

03 · GOOGLE UX CERTIFICATE · 2023—2024

ARTWise

A digital gallery experience designed to connect art enthusiasts with artists and artworks. The project explored how clearer discovery and purchasing journeys could make browsing art more approachable, moving from UX research and structure into wireframes and interactive prototypes.

UX/UI User flows Wireframing Prototyping

04 · CO-DESIGN · ÖSTERGÖTLANDS MUSEUM

Engaging Explorations

A participatory design project exploring how a museum visit could become more engaging for younger visitors. Working with Östergötlands Museum, we used co-design and playful, gamified activities to investigate new ways of encouraging exploration and interaction with the museum experience.

Co-design Participatory design Service design Gamification

05 · AUGMENTED REALITY · TEAM PROJECT

OH DEER!

An immersive AR concept exploring how everyday habits affect the environment. As a team, we designed a dynamic experience in which users’ choices visibly change the landscape, combining interaction, emotional narratives and personalized feedback to encourage reflection on more sustainable behavior.

Augmented reality Interaction design Concept design Sustainability

HOW I WORK

I use prototypes as a thinking tool — to make ideas tangible, expose uncertainty and learn before development gets expensive.

MY DESIGN PROCESS

01Research 02Structure 03Prototype 04Test 05Refine

ABOUT

Research-minded.
Interaction-focused.
Detail-aware.

I’m especially drawn to prototyping because it connects strategy with reality. I like taking something abstract — a user need, a complicated flow or an early idea — and shaping it into something that can be experienced, questioned and improved.

My work spans research, information architecture, interaction and visual design. Accessibility is built into that process rather than added at the end.

Figma Prototyping User flows Wireframing Usability testing Design systems Accessibility Co-design

BACKGROUND

A design path,
not two separate careers.

My portfolio is focused on UX/UI. My earlier design experience adds context rather than competing with it.

CURRENT FOCUS

Digital product design

2025

UX/UI Designer · Involing AB

Intern → Consultant. WanderHon mobile product.

2022—24

M.Sc. Design · Linköping University

User-centered design, interaction design and prototyping.

2023—24

Google UX Design Certificate

Research, interaction design and prototyping.

DESIGN FOUNDATION

Physical product & jewelry

Before moving into digital product design, I worked professionally as a jewelry designer. That background developed my visual judgment, concept development and ability to take ideas from sketch to production.

2015—21

Jewelry Designer

Vitaly · Dafineh Gallery · Farhadian Gold

2007—11

B.A. Industrial Design

Alzahra University

For jewelry opportunities, I use a separate jewelry-focused CV and portfolio.

CONTACT

Let’s connect.

For UX/UI and product design opportunities, you can reach me directly or connect with me on LinkedIn.

Email mahsa.ahmadi.designer@gmail.com

Phone +46 73 556 29 88

LinkedIn linkedin.com/in/mahsa-ahmadi-designer